Samsung Electronics Wins 45 Awards Including 2 Golds at the International Design Excellence Awards 2024
Samsung Electronics Co., Ltd. announced it has received recognition for its design excellence at the International Design Excellence Awards (IDEA) 2024. The accolades include two Gold, one Silver and two Bronze awards, as well as 40 Finalists.

IDEA — one of the world’s most prestigious design awards programs — is held by the Industrial Designers Society of America (IDSA). Founded in 1980, IDEA acknowledges achievements in industrial design. This year, IDEA has selected winners in 20 categories, including Home, Consumer Technology and Digital Interaction. Key criteria for evaluation also include Design Innovation, Benefit to User, Benefit to Society and more.

Samsung’s design reflects the company’s changing values and innovative technology. The company was recognized for its excellence in design centered on consumer lifestyles and experiences.

“These awards serve as important validation of our relentless commitment to pushing the boundaries of design while still ensuring our creations resonate with people,” said TM Roh, President and Head of the Corporate Design Center at Samsung Electronics. “As we move forward, we’ll maintain a keen focus on developing innovative designs that both enrich the lives of our users and also stay true to each product’s essence.”

Samsung Earned Two Gold Awards for These Exciting Innovations:

Galaxy AI UX introduces meaningful intelligence aimed at enhancing every part of life, especially by enabling seamless communication anywhere, anytime. The features it brings can be conveniently used in daily life — with Interpreter defying language barriers, Live Translate automatically translating voice calls, Note Assist enabling users to create intelligent summaries of their notes, Browsing Assist allowing them to summarize and translate webpages and Chat Assist letting them text in the language in which they’re most comfortable.

Advanced Design Concepts for Appliance Accessories -named as ‘Sustainable Design Identity for Home Appliances Accessories’ designated three colors for accessories — such as filters for vacuum cleaners[1] and air purifiers — depending on their maintenance requirements and disposal methods. Through this design improvement, users can more easily recognize the needs of their accessories, especially if they have changed or been updated.